Innovating Your Growing Business

Innovating Your Growing Business

Innovating Your Growing Business 

During your new business’ first real triumphs you may notice the framework that worked at first no longer supports the increased demand and recognition. Suddenly needing to make alterations to your company while maintaining day-to-day operations may be stressful at first, but adopting new digital services and solutions can help satisfy your organization’s new needs while laying the groundwork for future growth. 

Big-Data Analysis and Process Mining

Research is the smartest first step for any new undertaking, and innovating your company is no different. Big data analysis is the compilation and interpretation of data across large demographics, providing insight into current market trends. These reports allow you to make educated moves regarding what effects certain actions are likely to have. Big data is a growing industry, and studies project it will bring in $103 billion annually by 2027

In the era of big data, organizations are increasingly turning to process mining as a way to analyze and improve their business processes. Process mining is a form of data mining that uses event logs to discover hidden patterns and trends in complex data sets. By understanding the underlying structure of a process, organizations can more easily identify bottlenecks and streamline their operations. Additionally, process mining can be used to monitor compliance with regulations and company policies. As big data continues to grow in importance, process mining will become an increasingly valuable tool for organizations looking to gain insights into their business operations. Click here to learn about process mapping and mining. 

Cloud-Based Services

If your business is any larger than a single physical storefront, building and maintaining an online presence is not optional. Building as much of your company’s framework in cloud-based services will allow distant sites to collaborate using video chat services and shared online workspaces. The ability to work remotely removes any geographical restrictions on the talent you can hire for administrative and clerical jobs. 

Cloud-based accounting is another excellent organizational idea. Having a constantly up-to-date, secure, decentralized bookkeeping system will keep you constantly aware of the company’s financial health. Customers receive bills and make payments all in one system without the risk of any lost paperwork or misplaced files. Come tax time, having well-organized and easily accessible accounting will decrease the unfortunately familiar stress of filing. 

Your organization might benefit from commissioning or creating your own mobile app. Apps can facilitate inter-office communication or let workers track their time cards and benefits. They can even allow the requesting and approval of vacation time from anywhere with an internet connection. 

Advertising and Outreach

The expansion of your business should bring with it an expansion of your clientele. Advertising in local publications, on local television, and on the radio are all tried-and-true ways to get the word out in your immediate area, but they’re limiting if your product or service can be shipped. Online advertisements can be purchased worldwide, and big-data analysis may reveal which demographics you should be targeting and how. 

If brand recognition is holding you back, consider adopting an eye-catching logo. If you don’t want to pay to have one made, a free online logo maker will let you select icons, set unique text in various fonts and colors, and arrange everything to your liking. Having a memorable logo will remind your customers how satisfied they were with your product or service and set you apart from your competitors, making sure they come back next time. 

Digital innovation is essential to keeping your business competitive in the current landscape. The interconnectedness of cloud-based services and online marketing are surefire methods to reduce the challenge and stress of your growing company. 

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Virginia Cooper virginia.cooper@learnaliving.co www.learnaliving.co

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Assemble Your Social Media Dream Team With These Tips

Assemble Your Social Media Dream Team With These Tips

Assemble Your Social Media Dream Team With These Tips

Building a social media dream team of freelancers for your business means figuring out the right moves ahead of time. For instance, you’ll want to have a set of standard practices in place before trying to recruit a skilled freelancer so you can ensure that you’ll attract the best talent. This can be anything from finding online tools that will be beneficial for remote workers to setting pay and perks into place for those who aren’t full-time employees.

 It also helps to know where to look when you’re ready to search for individuals with specific social media skills. Postly is a great place to start. You can also put some business structures into place before you do any hiring so you’ll be able to jump right into a project once you find the right people.

#1. Start an LLC

 There are several different types of business structures and they all offer their own pros and cons, but an LLC is often the easiest for small business owners to form. They offer protection for your personal assets in the event of business-related litigation, and they also provide some freedom in the way you run things while ensuring less paperwork than a corporation. Different states have their own rules about how to create an LLC, but all you have to do is get an idea of the requirements and then hire a formation service to take care of the actual filing. Not only will this ensure that it gets done correctly, but it will also save you money on attorney fees.

 #2. Look in all the right places 

Once your business structure is in place, you can start looking for your social media marketers with the assurance that all the details are taken care of. Knowing where to find the right people is essential, so narrow down your requirements into keywords such as graphic designer, copywriter, IT expert, etc. Think about what your hiring practices are before creating a listing on a freelance site. What will draw talented individuals to your job posting? What benefits can you offer a person who isn’t full-time? Consider, as well, which type of work you can offer that meshes well with remote opportunities, as these positions are often easy (and beneficial) to fill. 

#3. Make communication a priority 

Managing a team of social media freelancers–whether remotely or not–requires excellent communication between all the parties involved, so, as Dialpad notes, you’ll want to have a few tools at your disposal to make this easier. There are many apps available these days that will help you and your team collaborate without a hitch no matter where you are, and you can also take the time to get organized with your onboarding process to ensure that everyone is on the same page as far as training or learning your needs goes. 

#4. Create a collaborative environment 

When you have great communication, your team will work more smoothly together. However, Idea Drop points out that it’s still crucial to make sure you create an environment that is inclusive, welcoming, and collaborative so that everyone feels that they’re being heard. Conducting weekly or monthly meetings, recognizing each individual’s hard work, and listening to their needs will go a long way toward providing a work environment that both full-time and freelance employees want to be in.

 Hiring social media marketing experts is a great way to find the best talent while remaining cost-efficient, but it pays, in the long run, to plan your hiring strategies carefully. This way, not only can you make the most of a wide variety of skills, but you can also make sure your freelancers are a good fit for your company and will keep coming back to work with you.

#5. Photo via Pexels

 Plan, review, approve and schedule social media contents, in private, secure workspaces 10 times faster with Postly! Reach out to discover more! team@usepostly.com

Virginia Cooper virginia.cooper@learnaliving.co www.learnaliving.co

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Schedule your Posts with Postly and have more time for other things.